These ladies may have to give up their side hustle of pushing their favorite products
I often wonder just how taxing it must be to be a celebrity. Constantly being in the spotlight, access to just about anything I could dream of, and oh- money (!) are all things that don’t seem like they would ever get boring.
But alas, if it’s not boredom that brings you down, it’s criticism from fans and critics who stake out your every move and wait for you to slip up. It must suck (big time) being targeted and that’s why we don’t envy these ‘Teen Mom’ stars who suddenly seem to be catching the eye of the Federal Trade Commission and this is one spotlight we don’t think they’re going to want to bask in.
Not alone in their negligent behavior
It appears the young celebrities are not alone in being accused of incorrectly promoting the products they love to use by publishing their gimmicky Instagram posts. According to the FTC they find themselves among a list of 40 other celebrities who have also been incorrectly posting the sponsored IG captions.
Let’s be clear, with the charisma and influence these young mothers possess plugging anything is probably a piece of cake for these ladies. But just because they can sell water to a fish using their social media pull doesn’t mean that they’ll be able to anymore …at least not without using the proper channels and protocol.
Apparently last month the FTC issued the warnings to 45 stars who were plugging products on Instagram without specifying their relationship with the brands they were boosting.
To avoid getting too technical with you guys -the documents basically advised the famous personalities to use language that was in their own words “unambiguous” or that “stands out.” Adding that the copy should definitely clarify that the publicity is in fact an advertisement.
Not so fast
That’s right, these celebrities will no longer be able to use their star power to continue shilling the brands they love to buy (and we use that term loosely). If they want to continue peddling products they’ll have to play by the rules which also includes loosing the slew of hashtags that trail every piece of propaganda.
The FTC isn’t impressed by they way the teen moms and other celebs use their social presence to lure people to keep reading. They want their ad campaigns to be short, sweet, and simple (kind of like their kids).